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It's not alone, either.
Microsoft has precocious accrued the terms of its Xbox Game Pass Ultimate memberships from $19.99 to $29.99 a month, portion besides renaming and updating its different rank tiers.
In response, large US retailer GameStop has stated connected Twitter/X that it volition proceed selling Game Pass Ultimate astatine the aged terms "in-store and online," sidestepping the summation for now.
We volition proceed to merchantability Xbox Game Pass Ultimate for $19.99/month in-store and online. pic.twitter.com/EAPGaud7cY
— GameStop (@gamestop) October 1, 2025It isn't unsocial either, arsenic IGN reported, Amazon is besides inactive selling Xbox Game Pass Ultimate astatine $19.99 per month, and the same, astatine slightest for now, goes for Walmart, Best Buy, and Target.
The cardinal favoritism is that GameStop has publically confirmed it volition proceed selling Ultimate astatine the pre-hike terms point, portion the different large US retailers person not commented and simply proceed to database the subscription astatine the aged rate.
Xbox fans person suggested a imaginable explanation: that GameStop and others whitethorn beryllium selling done existing backlog of codes primitively issued astatine $19.99. Physical Game Pass cards are typically printed with their worth shown, which could successful mentation marque raising the terms impractical for remaining stock.
Xbox Game Pass Ultimate
How this translates to online income is little certain. Retailers typically administer integer codes via automated systems alternatively than manually, which means prices could perchance beryllium adjusted much easy if caller banal were issued. How this applies to codes already supplied by Microsoft, is inactive unclear.
Without clarification from GameStop, it remains unclear whether the unchanged terms is the effect of logistics, aged inventory, oregon simply deliberate determination to pull customers.
Interest successful prepaid codes inactive astatine pre-hike prices roseate sharply pursuing Microsoft's announcement, arsenic subscribers looked for ways to debar the changes.
Game Pass Ultimate rank clip tin beryllium stacked connected a azygous relationship for up to 36 months, and galore fans instantly sought to fastener successful the little complaint earlier the changes took effect.
We calculated that securing 3 years successful beforehand would outgo $719.88, oregon efficaciously $239.96 per year.
While this is simply a sizeable cost, it represents a redeeming of $359.76 compared with the caller monthly complaint of $29.99, which brings the three-year full to an eye-watering $1,079.64.
This fig reflects the maximum redeeming possible, though galore subscribers are perchance much apt to perpetrate to shorter periods specified arsenic 3 months oregon a year.
This is not the archetypal clip Game Pass prices person changed either, but it does people the archetypal siginficant jump. In July 2024, Microsoft accrued the terms of Xbox Game Pass Ultimate successful the US from $16.99 to $19.99 a month, an 18 percent rise.
Now, 14 months aboriginal the outgo has climbed adjacent much notably, with a monolithic 50 percent summation that adds $120 a year. As portion of the announcement, Microsoft besides added much than 45 caller games to Game Pass, and you tin cheque retired the afloat database here.
Robert Anderson is Senior Commerce Editor and IGN's nonmigratory deals adept connected games, collectibles, trading paper games, and more. You tin travel him @robertliam21 connected Twitter/X oregon Bluesky.
Originally posted:
Oct 2, 2025 8:43 am
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