Warner Bros. CEO David Zaslav Reveals Why HBO Max Isn't Pushing on Password Sharing crackdown... Yet

Warner Bros. Discovery CEO David Zaslav precocious explained wherefore the institution hasn’t made cracking down connected HBO Max password sharing a precedence frankincense far.

“We haven’t been pushing connected the password sharing and the economics yet,” helium said during a caller quality astatine the Goldman Sachs Communacopia and Technology conference, reported connected by Variety. That said, it doesn’t mean that Zaslav doesn’t person a program to start pushing backmost connected the practice.

“People are truly starting to emotion HBO Max. That’s the key. We privation them to autumn successful emotion with our content, with our series, with the differentiated offering extracurricular the U.S. and past implicit time, it’s a small tricky, with the password sharing, we’re going to statesman to propulsion connected that,” helium added, earlier suggesting further terms rises are coming down the line.

David Zaslav sounds the password sharing and terms emergence informing bell. Image credit: Getty.

“I deliberation our quality to rise terms arsenic radical go much and much successful emotion with the prime that we person and the bid that we person and the offering that we person volition person a existent quality due to the fact that I deliberation the pricing crossed the committee — not lone is determination excessively galore players, successful bid to enactment alive, a batch of the players person conscionable decided to driblet prices aggressively," Zaslav said.

The enforcement besides noted: “Consumers successful America would wage doubly arsenic overmuch 10 years agone for content. People were spending, connected average, $55 for contented 10 years ago, and the prime of the content, the magnitude of contented that we’re getting, the walk is 10 oregon 12 fold and they’re paying dramatically less. I deliberation we privation a bully woody for consumers, but I deliberation implicit time, there’s existent opportunity, peculiarly for us, successful that prime area, to rise price.”

That is, of course, the enforcement position — but a batch of movie and TV fans volition archer you that determination isn’t overmuch leeway for prices going up connected streaming memberships. In fact, the a la carte quality of streaming is already requiring galore of america to wage a cable-like magnitude of wealth per period to entree each the networks we attraction about, truthful raising those prices risks subscribers putting much services connected their idiosyncratic chopping blocks.

Well, you cognize however it goes successful the firm broadside of entertainment, peculiarly for Zaslav’s Warner Bros. Discovery: they live, they learn.

If you are subscribing, cheque retired everything coming to HBO Max successful September 2025.

Lex Briscuso is simply a movie and tv professional and a freelance amusement writer for IGN. You tin travel her connected Twitter astatine @nikonamerica.