Government ‘Wellness Chocolate’ is coming soon to a store near you

The Sheinbaum administration’s run to connection Mexican-made steadfast nutrient options to the nationalist volition soon marque disposable a merchandise that’s definite to marque a batch of radical blessed — “Wellness Chocolate.”

This “Chocolate de Bienestar” is portion of the  government’s “Food for Well-Being” strategy, which aims to bring nutritious and affordable nutrient options to consumers portion supporting nationalist producers, peculiarly those successful the confederate states of Tabasco and Chiapas — a portion that has historically lagged down different regions successful respective societal and economical indicators. 

Les comparto la cápsula que presentamos en la #MañaneraDelPueblo junto a nuestra presidenta @Claudiashein sobre nuestro #ChocolateBienestar 🍫 y el origen de su ingrediente principal: el cacao. Gracias al trabajo de las y los cacaoteros de Tabasco y el norte de Chiapas,… pic.twitter.com/Q90xRG5XPS

— María Luisa Albores González (@Mary_Luisa_AG) July 10, 2025

“Thanks to the efforts of cacao farmers successful Tabasco and bluish Chiapas, participants successful the #SembrandoVida program, we’re present capable to bring nutritious, affordable nutrient with a heavy societal instauration to communities passim Mexico,” caput of Food for Well-Being María Luisa Albores wrote successful her authoritative X account.

Now 1 of those affordable foods volition beryllium chocolate, a favourite successful Mexico since the clip of the Aztecs, erstwhile it was truthful highly prized that its depletion is thought to person been reserved for the precocious and priestly classes. Now it volition beryllium disposable to the wide nationalist successful a presumption some much affordable and, allegedly, healthier than the commercialized offerings.

Studies person shown that cocoa improves cardiovascular wellness via its antioxidants, provides energy, helps power humor pressure, improves cognitive capacity, satisfies hunger and lifts mood.  

Albores adds that Wellness Chocolate is besides a bone-supporting root of vitamins and minerals.

The down broadside is that the cacao legume from which cocoa is made is people bitter, prompting astir commercialized brands to see immense amounts of sugar. The Wellness Chocolate attempts to minimize that occupation by striking a suppposedly healthier equilibrium betwixt earthy cane sweetener and the cacao itself. For example, the Wellness Chocolate successful barroom signifier uses 50% cacao and 35% sugar, which puts it successful the “semi-dark” class with a comparatively debased abdominous content.

Still, the packaging dutifully includes informing labels for excess sugar, calories and saturated fats.

Albores revealed that the Wellness Chocolate volition beryllium disposable for acquisition astatine the much than 25,000 Wellness Stores crossed the county, with its organisation occurring successful stages. 

“We volition scope each of our stores,” she said. “We’re readying a three-month task to guarantee that we tin present these products straight from the countryside of Chiapas and Tabasco to consumers crossed the country.”

According to the government, the cocoa volition beryllium disposable successful 3 presentations: 

1. Chocolate barroom containing 50% cacao, and priced astatine 14 pesos (less than 1 dollar).
2. Powdered cocoa with 30% cocoa, priced astatine 38 pesos (US $2)
3. Chocolate de mesa oregon tablet chocolate, with 35% cacao, priced astatine 96 pesos (US $5)

With reports from Expansión and El País